Coverart for item
The Resource Business Innovation Fundamentals.[lynda.com electronic resource]

Business Innovation Fundamentals.[lynda.com electronic resource]

Label
Business Innovation Fundamentals.[lynda.com electronic resource]
Title
Business Innovation Fundamentals.[lynda.com electronic resource]
Creator
Contributor
Subject
Language
eng
Summary
Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate. In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas. This course qualifies for 3 Category A professional development units (PDUs) through lynda.com, PMI Registered Education Provider #4101
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Boyd, Drew
Government publication
government publication level undetermined
PerformerNote
Drew Boyd is a recognized authority, thought leader, educator, and practitioner in the fields of innovation, persuasion, and social media. He is coauthor of Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2013), and executive director of the Master of Science in Marketing program and assistant professor of Marketing and Innovation at the University of Cincinnati. Boyd spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Boyd spent 10 years with United Airlines, in sales, marketing, and strategic planning. Boyd was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance. Boyd graduated from the United States Air Force Academy in 1976 with a Bachelor of Science in Management Science and Operations Research. He earned an MBA from the University of Chicago. He currently resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan
http://library.link/vocab/relatedWorkOrContributorName
lynda.com (Firm)
Runtime
190
Technique
live action
Label
Business Innovation Fundamentals.[lynda.com electronic resource]
Instantiates
Publication
Copyright
Note
06/09/2014
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Contents
Learn how to apply strategic innovation to build better products and services for your company
Dimensions
unknown
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Business Innovation Fundamentals.[lynda.com electronic resource]
Publication
Copyright
Note
06/09/2014
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Contents
Learn how to apply strategic innovation to build better products and services for your company
Dimensions
unknown
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection

Library Locations

    • VirtualBorrow it
      3015 Cedar Glade Dr, Naperville, IL, 60564
      41.709086 -88.202027
Processing Feedback ...