Coverart for item
The Resource Business Storytelling with C.C. Chapman.[lynda.com electronic resource]

Business Storytelling with C.C. Chapman.[lynda.com electronic resource]

Label
Business Storytelling with C.C. Chapman.[lynda.com electronic resource]
Title
Business Storytelling with C.C. Chapman.[lynda.com electronic resource]
Creator
Contributor
Subject
Language
eng
Summary
Storytelling isn't just for fiction; it's vital to your business, too. Storytelling can help you communicate with customers and clients, market your ideas, and solve problems. It's also a great way to take projects from concept to launch. In this course, author and story consultant C.C. Chapman walks you through his storytelling strategies, including identifying your audience, brainstorming, nailing down details, and turning your story into a reality
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Chapman, C.C
Government publication
government publication level undetermined
PerformerNote
C.C. Chapman is an award-winning marketer, author, and content creator who has worked with clients such as HBO, American Eagle Outfitters, Verizon FiOS, and The Coca-Cola Company. He published Amazing Things Will Happen and Content Rules and is the founder of Digital Dads and the Cleon Foundation. As a consultant, C.C. helps clients embrace all forms of new media and online marketing to take their campaigns to the next level with his unstoppable combination of marketing experience and content creation strategies. He's helped create, manage, and execute ambitious online and offline marketing campaigns for startups and multinationals—and has the savvy to know which outreach strategies work with audiences and which ones fall flat. C.C. has a passion for being on stage and loves nothing more than motivating a room full of people. He is a graduate of Bentley University and lives outside of Boston with his loving wife and family. Find out more at CC-Chapman.com or on Twitter @cc_chapman
http://library.link/vocab/relatedWorkOrContributorName
lynda.com (Firm)
Runtime
16
Technique
live action
Label
Business Storytelling with C.C. Chapman.[lynda.com electronic resource]
Instantiates
Publication
Copyright
Note
01/13/2014
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Contents
Learn how to apply the principles of storytelling to everyday business communication. Tell stories that communicate, inspire, and get your projects out the door
Dimensions
unknown
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Business Storytelling with C.C. Chapman.[lynda.com electronic resource]
Publication
Copyright
Note
01/13/2014
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Contents
Learn how to apply the principles of storytelling to everyday business communication. Tell stories that communicate, inspire, and get your projects out the door
Dimensions
unknown
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection

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